Product videos

Showcase your products and their benefits to your potential customers in a comprehensive and engaging way.

Benefits of product videos

Clarity

Product videos provide a clear and dynamic demonstration of a product’s features and functionalities, helping consumers better understand how it works and what value it brings.

Capture the attention

Product videos are more engaging than product images and text, leading to a higher watch rate and effectively delivering a comprehensive overview of the product.

Conversions

Product videos can increase buying conversions, as it allows potential customers to see the product in action, addressing any uncertainties and building confidence in their choice.

Why should you use product videos?

Product videos excel at presenting and illustrating your offerings in ways that text or images alone cannot match. This engagement ensures a comprehensive grasp of the product’s capabilities, allowing viewers to promptly discern its suitability for their needs. This understanding ultimately contributes to decreased return rates and a reduction in customer complaints.

What are the use cases for product videos?

Product videos primarily find their place in the middle and bottom sections of the marketing funnel, where the audience is actively evaluating whether the product aligns with their needs. This is the ideal moment to showcase our products, emphasizing their benefits and illustrating how they can practically address the audience’s requirements, providing that final nudge towards a decision.

How we leverage product videos for your business?

We go beyond a typical “brand colors and logo” customization. We work with visual attention by highlighting key elements in the video and discerning what needs to be in the background and at the front. Combined with a powerful voiceover and text to deliver the message at the right moment to leave an impact, your video will be ingrained in the minds of the viewers.

How we utilize marketing knowledge in videos?

With our expertise in marketing and funnels, we craft product videos to complement the specific place in the funnel, such as the exact position on the product page (leverage headlines, copy, buttons, etc.). By doing so we write the script and storyboard (and omit unnecessary words) to convey exactly what’s essential to get results. Moreover, we can A/B split test various CTA propositions, watch times, and other metrics to make sure you get back the ROI.

Testimonials

5/5

Lynxvideos was tasked to create a 30sec marketing video for our new product. They absolutely crushed it and delivered a high quality video that is straight to the point, visually appealing, and was done fast. I was impressed by the quality of the video and the communication.

Javier Montoya

CEO & Founder Lasvibras, Seattle, US

5/5

Lynxvideos delivered a high-quality, engaging video, which received positive feedback from the target audience. The team impressed us with their eagerness to go the extra mile to ensure our satisfaction and their out-of-the-box ideas that enhanced and brought our vision to life.

Ross Chipperfield

Director, UBInfrastructure, London, UK

5/5

Lynxvideos delivered the video on time and within budget. The team was responsive to the needs, questions, and requests. They communicated efficiently via virtual meetings and email. Overall, Lynxvideos produced a good video at a reasonable cost. I would highly recommend Lynxvideos to anyone!

Rylan Evans

CEO & Founder Sport Simple Stats, Utah, US

5/5

Manh and his team at Lynxvideos were extremely professional and responsive in working with the Markd Global team. They partner with you to create animated videos that convey a clear message to your audience. They have fine-tuned their process to ensure you have a brilliant result in the fastest time.

Sibon Schouten

Marketing Director & CMO at Markd Global, AU

Reach out to us

Get in touch with us and learn what results you can expect by working with us.

Send us a message!

UBInfrastructure

Pitching the product to the UK government

UBInfrastructure developed a revolutionary modern method of construction for buildings, an eco-friendly alternative to traditional methods harmful to the environment.
 
With a finished product, the business now needed an investor video that would help present the problem and the solution to investors ➝ the UK government.
 
Tailored for our audience, we adopted a serious tone of voice to underscore the urgency. By integrating power words and visually illustrating the consequences of inaction, our aim was to capture the government’s attention and encourage further exploration into UBInfrastructure’s proposal.
Play Video

Explainer Video

Social media

UK government

Homepage

Investor's presentation

Result

Increases engagement during the presentation by 28%

Increases conversions on the homepage by 14%

Increases engagement on social media by 17%

UBInfrastructure

Visualizing a new product on the market

UBInfrastructure developed a revolutionary modern method of construction for buildings, an eco-friendly alternative to traditional methods harmful to the environment.
 
However, articulating and illustrating this groundbreaking solution to potential clients proved challenging for the new business.
 
At Lynxvideos, we tackled this issue by crafting a video that showcases the construction process and highlights the main benefits of this cutting-edge product.
Play Video

Explainer Video

Product video

Social media

Homepage

Result

Increases conversions on the homepage by 14%

Increases engagement on social media by 31%

Zimbo

App explainer for a Melbourne Envirotech

Zimbo, an innovative Envirotech startup, has revolutionized climate care with the world’s inaugural personal sustainability platform.
 
However, Zimbo faced a challenge – conveying the app’s essence in a way that resonated with an audience indifferent to environmental intricacies.
 
As a solution, we crafted a concise yet compelling video. This visual narrative not only spotlights pressing environmental concerns but also seamlessly introduces Zimbo as the go-to solution by showcasing the app.
Play Video

Explainer Video

Social media

App explainer

Homepage

Result

Increases engagement on the homepage by 24%

Increases brand awareness on social media by 37%

WMGB

Reducing text for higher engagement

WMGB specializes in renovating homes, offering a comprehensive range of services from window and door replacements to insulation and energy solutions.
 
Despite the excellence of their insulation services, the landing page faced low engagement attributed to lengthy text paragraphs.
 
To address this, we produced a whiteboard video that not only introduced the core issue solved by the insulation service but also addressed frequently asked questions, compelling prospects to take the next step with WMGB.
Play Video

Explainer Videos

B2C

Social media

Landing page

Result

Increases conversions on the service page by 25%

Increases engagement on social media by 35%

EZ Ship Software

Introducing new integration

EZ Ship software is a program designed to streamline the tracking and processing of hazardous shipments.
 
With the introduction of the innovative EZ-SDS integration, the company faced the challenge of explaining its functionality and advantages to users.
 
Our solution involved the creation of a comprehensive video that not only introduces the new integration but also delves into its primary benefits and provides a step-by-step guide on how to set it up.
Play Video

Explainer Videos

Product videos

Informational

Landing page

Result

Increases conversions on the landing page by 29%

Increases engagement on the blog page by 79%