Live action videos

Live-action videos utilize real-life or stock footage, edited to meet specific needs. Animation is employed as a complement, adding creativity and smooth transitions without taking center stage, highlighting specific live-action scenes.

Benefits of live action videos

Authenticity

Live action videos can convey a sense of authenticity by featuring real people, environments, and situations, creating a more genuine connection with the audience. This realism is often challenging to replicate in animated videos.

Creativity

Combining animated elements with live action videos enhances creative storytelling and opens up many possibilities, allowing for a dynamic and innovative approach to narrative

Budget-friendly

For many starting and small businesses, live action videos offer a budget-friendly option without compromising on visual appeal.

Why should you use live action videos?

Live action videos stand out for their authenticity, capturing real people in a way that animated videos cannot replicate. This authenticity is a potent tool, particularly beneficial for service-based businesses, such as consulting and coaching, where human interaction plays a crucial role. By editing and adding animations into the mix, we’ll get a creative video that effectively communicates your message.

What are the use cases for live action videos?

Live action videos prove versatile across the entire marketing funnel, seamlessly fitting into various categories like explainer videos, product showcases, video testimonials, training content, and more. The only exception lies in IT explainer videos, where the complex and challenging-to-visualize nature often calls for the use of animated video styles.

How we leverage live action videos for your business?

We go beyond a typical “brand colors and logo” customization. We work with visual attention by utilizing camera angles, lighting, zoom-ins/outs, and more. This enables us to manipulate the attention of the viewer to convey the message efficiently, which in turn increases engagement.

How we utilize marketing knowledge in live action videos?

With our expertise in marketing and funnels, we craft videos to complement the specific place in the funnel, such as the exact position on the landing page (leverage headlines, copy, buttons, etc.). By doing so we write the script (and omit unnecessary words) to convey exactly what’s essential to get results. Moreover, we can A/B split test various CTA propositions, watch times, and other metrics to make sure you get back the ROI.

Testimonials

5/5

Lynxvideos was tasked to create a 30sec marketing video for our new product. They absolutely crushed it and delivered a high quality video that is straight to the point, visually appealing, and was done fast. I was impressed by the quality of the video and the communication.

Javier Montoya

CEO & Founder Lasvibras, Seattle, US

5/5

Lynxvideos delivered a high-quality, engaging video, which received positive feedback from the target audience. The team impressed us with their eagerness to go the extra mile to ensure our satisfaction and their out-of-the-box ideas that enhanced and brought our vision to life.

Ross Chipperfield

Director, UBInfrastructure, London, UK

5/5

Lynxvideos delivered the video on time and within budget. The team was responsive to the needs, questions, and requests. They communicated efficiently via virtual meetings and email. Overall, Lynxvideos produced a good video at a reasonable cost. I would highly recommend Lynxvideos to anyone!

Rylan Evans

CEO & Founder Sport Simple Stats, Utah, US

5/5

Manh and his team at Lynxvideos were extremely professional and responsive in working with the Markd Global team. They partner with you to create animated videos that convey a clear message to your audience. They have fine-tuned their process to ensure you have a brilliant result in the fastest time.

Sibon Schouten

Marketing Director & CMO at Markd Global, AU

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Careem Pay

Introducing new service

Careem, also called “The Everything app”, aims to help users access all types of services from a single place, ranging from food delivery and car rental, to laundry, payments, and more.
 
At that time, the business wanted to introduce its new service called “Careem pay”, which simplifies checking out for e-commerce, leading to increased conversions.
 
As a result, we produced a video that introduces the service, highlights its features, and showcases the social proof.
Play Video

Explainer Video

Live action

Social media

Service page

Result

Increases conversions on the service page by 23%

Increases engagement on social media by 46%