Explainer videos

Effectively communicate complex ideas or explain your products/services clearly using animation and narration to simplify complex ideas.

Benefits of explainer videos

Clarity

Explainer videos are best at breaking down intricate topics into digestible chunks, helping you convey your core message in a short time.

Engagement

Explainer videos captivate audiences through a combination of visuals and narration, ensuring that viewers stay interested and attentive.

Conversions

Strategically placing explainer videos with a strong CTA to complement your funnel will increase your conversion rate.

Why should you use explainer videos?

Using explainer videos is a strategic choice for businesses seeking to enhance communication and engagement. The ability to measure and quickly adjust these videos allows for the optimization of ROI (adjusting elements in the video, call to actions, propositions, etc.). Animated videos can be promptly revised and tested to assess their conversion efficiency again and again at minimal costs.

What are the use cases for explainer videos?

Explainer videos excel at every stage of the marketing funnel, efficiently delivering your message. When used at the top of the funnel, they draw in a broad audience by highlighting a problem, presenting a solution, and ending with a compelling call to action. For the mid of the funnel, explaining the benefits and features of your products/services to an audience will help them in deciding if your offering aligns with their needs. As viewers move towards the bottom of the funnel, tailored explainer videos provide the extra push needed to finalize a decision by emphasizing key benefits and the unique value proposition. Particularly for SaaS companies, explainer videos are commonly employed to showcase platform functionality and provide guidance on usage.

How we leverage explainer videos for your business?

We go beyond a typical “brand colors and logo” customization. We work with visual attention by highlighting key elements in the video and discerning what needs to be in the background and at the front. Combined with a powerful voiceover to deliver the message at the right moment to leave an impact, your video will be ingrained in the minds of the viewers.

How we utilize marketing knowledge in videos?

With our expertise in marketing and funnels, we craft explainer videos to complement the specific place in the funnel, such as the exact position on the landing page (leverage headlines, copy, buttons, etc.). By doing so we write the script and storyboard (and omit unnecessary words) to convey exactly what’s essential to get results. Moreover, we can A/B split test various CTA propositions, watch times, and other metrics to make sure you get back the ROI.

Portfolio

Testimonials

Rated 5 out of 5

Lynxvideos was tasked to create a 30sec marketing video for our new product. They absolutely crushed it and delivered a high quality video that is straight to the point, visually appealing, and was done fast. I was impressed by the quality of the video and the communication.

Javier Montoya

CEO & Founder Lasvibras, Seattle, US

Rated 5 out of 5

Lynxvideos delivered a high-quality, engaging video, which received positive feedback from the target audience. The team impressed us with their eagerness to go the extra mile to ensure our satisfaction and their out-of-the-box ideas that enhanced and brought our vision to life.

Ross Chipperfield

Director, UBInfrastructure, London, UK

Rated 5 out of 5

Lynxvideos delivered the video on time and within budget. The team was responsive to the needs, questions, and requests. They communicated efficiently via virtual meetings and email. Overall, Lynxvideos produced a good video at a reasonable cost. I would highly recommend Lynxvideos to anyone!

Rylan Evans

CEO & Founder Sport Simple Stats, Utah, US

Rated 5 out of 5

Manh and his team at Lynxvideos were extremely professional and responsive in working with the Markd Global team. They partner with you to create animated videos that convey a clear message to your audience. They have fine-tuned their process to ensure you have a brilliant result in the fastest time.