Explainer videos

Effectively communicate complex ideas or explain your products/services clearly using animation and narration to simplify complex ideas.

Benefits of explainer videos


Explainer videos are best at breaking down intricate topics into digestible chunks, helping you convey your core message in a short time.


Explainer videos captivate audiences through a combination of visuals and narration, ensuring that viewers stay interested and attentive.


Strategically placing explainer videos with a strong CTA to complement your funnel will increase your conversion rate.

Why should you use explainer videos?

Using explainer videos is a strategic choice for businesses seeking to enhance communication and engagement. The ability to measure and quickly adjust these videos allows for the optimization of ROI (adjusting elements in the video, call to actions, propositions, etc.). Animated videos can be promptly revised and tested to assess their conversion efficiency again and again at minimal costs.

What are the use cases explainer videos?

Explainer videos excel at every stage of the marketing funnel, efficiently delivering your message. When used at the top of the funnel, they draw in a broad audience by highlighting a problem, presenting a solution, and ending with a compelling call to action. For the mid of the funnel, explaining the benefits and features of your products/services to an audience will help them in deciding if your offering aligns with their needs. As viewers move towards the bottom of the funnel, tailored explainer videos provide the extra push needed to finalize a decision by emphasizing key benefits and the unique value proposition. Particularly for SaaS companies, explainer videos are commonly employed to showcase platform functionality and provide guidance on usage.

How we leverage explainer videos for your business?

We go beyond a typical “brand colors and logo” customization. We work with visual attention by highlighting key elements in the video and discerning what needs to be in the background and at the front. Combined with a powerful voiceover to deliver the message at the right moment to leave an impact, your video will be ingrained in the minds of the viewers.

How we utilize marketing knowledge in videos?

With our expertise in marketing and funnels, we craft explainer videos to complement the specific place in the funnel, such as the exact position on the landing page (leverage headlines, copy, buttons, etc.). By doing so we write the script and storyboard (and omit unnecessary words) to convey exactly what’s essential to get results. Moreover, we can A/B split test various CTA propositions, watch times, and other metrics to make sure you get back the ROI.



Lynxvideos was tasked to create a 30sec marketing video for our new product. They absolutely crushed it and delivered a high quality video that is straight to the point, visually appealing, and was done fast. I was impressed by the quality of the video and the communication.

Javier Montoya

CEO & Founder Lasvibras, Seattle, US


Lynxvideos delivered a high-quality, engaging video, which received positive feedback from the target audience. The team impressed us with their eagerness to go the extra mile to ensure our satisfaction and their out-of-the-box ideas that enhanced and brought our vision to life.

Ross Chipperfield

Director, UBInfrastructure, London, UK


Lynxvideos delivered the video on time and within budget. The team was responsive to the needs, questions, and requests. They communicated efficiently via virtual meetings and email. Overall, Lynxvideos produced a good video at a reasonable cost. I would highly recommend Lynxvideos to anyone!

Rylan Evans

CEO & Founder Sport Simple Stats, Utah, US


Manh and his team at Lynxvideos were extremely professional and responsive in working with the Markd Global team. They partner with you to create animated videos that convey a clear message to your audience. They have fine-tuned their process to ensure you have a brilliant result in the fastest time.

Sibon Schouten

Marketing Director & CMO at Markd Global, AU

Reach out to us

Get in touch with us and learn what results you can expect by working with us.

Send us a message!


Creative scriptwriting for an IT company

Harpoon is a drag-and-drop Kubernetes tool for deploying any software in seconds – an ideal solution for both novices and seasoned professionals alike.
Due to its complexity, Harpoon’s management was concerned about efficiently conveying its product to potential prospects.
To make the video easily digestible, we produced a story-driven video with creative scriptwriting and advanced visuals to keep the viewer engaged despite the complex topic.
Play Video

Explainer Video

Social media


Creative scriptwriting

platform explainer


Increases understanding on the website by 40%

Increases conversions on the landing page by 12%

Increases brand awareness on social media by 33%

Smart Dubai

Conveying the city initiative

Smart Dubai is a platform that introduces various services and smart solutions to citizens and expats. It was developed based on the government initiative to transform Dubai into a smart city.
The government needed to efficiently convey the vision and benefits of Smart Dubai to all their residents and the video was the most effective solution for that.
Our primary objective was to craft a visually captivating video, ensuring that viewers not only watch it in its entirety but also grasp the comprehensive scope of Smart Dubai and its innovative initiatives.
Play Video

Explainer Videos


Social media


Landing page


Increases the awareness of the initiative by 44%

Increases understanding on the website by 60%


Replacing long paragraphs with video

Mobiltech excels in replicating cities with precision, transforming them into 3D models for applications in smart mobility, city management, autonomous driving, and beyond.
Recognizing a challenge in the lack of website engagement due to the service’s complexity, the founders opted to address this through a video investment and reducing the text.
The video emphasizes the necessity of the 3D city model, providing viewers with a clear understanding of the service’s significance and the multitude of benefits it brings to the table. Understanding the context makes the prospect more likely to move forward with the Mobiltech solution.
Play Video

Explainer Videos


Social media


Landing page


Increases conversions on the landing page by 12%

Increases understanding on the website by 57%


Simplifying the message for banks

StagFox is a revolutionary software changing the customer experience landscape and can be used at banks, retail stores, malls, kiosks, vending machines, and payment terminals.
Due to its nature, Stagfox struggled with articulating what StagFox is and what are its benefits to banks.
To make StagFox easier to understand, we produced a simplistic 3D video that highlights the advantages while eliminating all the technical jargon, making StagFox more accessible and comprehensible.
Play Video

Explainer Videos

3D video

Cold outreach


Landing page


Increases engagement on the landing page by 31%

Increases engagement in cold outreach by 28%