6 major benefits of explainer videos

With each passing year, more and more businesses turn to explainer videos for their video marketing strategy. And it’s no wonder. The benefits of explainer videos are significant and everyone wants to take advantage of it to get ahead of the competition. So what are the benefits we are talking about?

Explainers excel at explaining products and services

In sales, the prospects who will definitely not buy are the ones who are unsure. That’s why explainers are so powerful because they bring clarity to your products. With creative animations and narrating, viewers are able to instantly understand what your products are about in less than 2 minutes.

Another great benefit of explainers is that it helps retain the message of the video compared to text or sound alone. Combine it with brand colors, logo, tagline, brand characters, etc. and you will have a powerful tool that will ingrain your brand into the memory of the viewers, greatly benefiting you in a long run.

Videos increase conversions

People love watching engaging videos. Explainers help viewers see and visualize the benefits of your products in an engaging way, more than text or images ever can. That’s why placing videos in important parts of the sales funnel can drastically increase conversions.

You can also easily measure the performance of your explainer videos which will help you optimize your video content and increase conversions. You can measure:

  • click through rate
  • bounce rate
  • performances of different call to actions
  • average view time

According to the latest research from 2022, 93% of all study participants reported that video converts the same or better than any other content form. More specifically, 70% of participants said videos perform better and 23% perform around the same.

Additionally, annual research conducted by Wyzowl revealed that an astounding 87% of marketers registered an increase in traffic. Moreover, 87% of businesses reported satisfying ROI with video marketing.

Regarding the end users, 78% of people say they’ve been convinced to buy or download a piece of software or app by watching a video.

Google loves optimized video content

If you take the time to ensure that your video content is SEO optimized, with a great and relevant thumbnail, a title with relevant keywords, and good quality content, videos can bring a lot of organic traffic to your site, increasing your ranking and gaining views in the process.

Google search loves to show videos from youtube on the first page, especially if they match with lots of keywords in the title.

On Youtube, you can include links to vital parts of your website, like the homepage and product pages, bringing in external consumers directly to where you want them to be and driving organic growth simultaneously.

Moreover, Google’s algorithms are prioritizing websites with video content over the ones which don’t have videos, ranking it higher in SERP. 

Videos increase dwell time

Videos also have an undeniable positive impact on your website ranking in search engine result pages (SERP). Video content keeps visitors engaged more than overwhelming paragraphs of text, making them stay longer on your website, which is also known as dwell time (time on page). According to Backlinko, the average dwell time is one of the most important factors to rank higher in SERP in 2022.

A study from Wyzowl confirms this fact as 82% of marketers testified videos directly helped them increase their dwell times.

Videos build trust and credibility

Implementing videos helps humanize and create a personality for your brand. People have always been driven by emotions, therefore displaying sincere care and understanding for their pain points and helping them solve these problems will win their trust.

Videos have many purposes. They can tell a compelling story about your company’s brand, values, and vision or about your customer’s testimonial and how it changed their life. Explainer videos help your target audience understand your products and services and how it will benefit them.

Video content gets shared more

Wordstream’s latest studies show that social videos generate 1200% more shares than text and image content combined. On top of it, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. 

These are staggering numbers and may vary from industry to industry, but what’s important is the implication; video content is dominating social media channels. Moreover, quality and relevant video content can spread like wildfire among your target audience and beyond without any additional budget.

Conclusion

There is no doubt video content brings significant benefits to both businesses and customers alike. With the right video marketing strategy, your brand will skyrocket to the next level and get ahead of your competition.

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